Descriptive and Prescriptive Analytics for Used Cars Data in India

To enhance our understanding of the used cars dataset and derive actionable insights, we employed several statistical and data visualization techniques. Here’s an overview of the methodologies applied:

Descriptive Statistics
Summary Metrics: Utilized measures such as mean, median, standard deviation, and interquartile ranges to gain a foundational understanding of distributions and variability within features like year, kilometers driven, and price.

Data Visualization
Histograms and Boxplots: Used to examine the distribution and identify outliers in continuous variables such as kilometers driven, engine size, and price.
Bar Charts: Employed to visually compare the frequency and percentages across categorical variables such as fuel type, transmission, and owner type.

Data Transformation
Conversion to Categories: Changed data types of certain fields (Fuel_Type, Transmission, Owner_Type) to categories to optimize memory usage and facilitate categorical analysis.

Bivariate Analysis
Correlation Matrices and Heatmaps: Helped identify and visualize relationships between continuous variables, highlighting how different variables like price, engine size, and year interact with each other.
Pair Plots: Used to explore potential correlations and distributions across multiple dimensions segmented by fuel type.

Advanced Grouping and Segmentation
Customer Profiles: Developed detailed profiles for different car segments by analyzing grouped data, helping tailor marketing and product development strategies.
Usage Patterns: Investigated how different demographic groups (location, fuel type) use the cars differently.

By integrating these techniques, we provided a comprehensive analysis that not only described the current used car market but also offered prescriptive insights to drive business strategies and market growth.

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Art Casasa